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Luxury clothing brand from India – modular, minimalist, made for the world.

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Our Story

HAUSTAG was born in Bangalore with a single goal: to prove that a luxury clothing brand can start small, stay ethical, and still reach a global audience. 

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Design Philosophy: Identity-as-Form

• Modular Luxury – minimalist silhouettes engineered to mix, match, and travel anywhere.

• Structure & Craft – inspired by Bauhaus geometry, every seam, square frame and monogram is designed for quiet power.

• Made-in-India, Worn Everywhere – we fuse Indian craftsmanship with international design language so you can move seamlessly from Bengaluru streets to Berlin cafés.

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